Are You Ready To Explode Your Next Product Launch?
Our exact 5 figure launch framework that you can rinse & repeat.
Launch secrets from two product launch experts who run their OWN successful product launches.
Get ready to scale: Sort out your business foundations.
Grow a magnetised Instagram following and email list.
Get your products OUT THE DOOR with our organic launch strategies (yup, no paid ads over here!)
You're in the right place
Ready To Explode Your Next Product Launch?
✅ Our exact 5 figure launch framework that you can rinse & repeat.
✅ Launch secrets from two product launch experts who run their OWN successful product launches.
✅ Get ready to scale: Sort out your business foundations.
✅ Grow a magnetised Instagram following and email list.
✅ Get your products OUT THE DOOR with our organic launch strategies (yup, no paid ads over here!)
You're in the right place.
Product Based Business Owners
Specifically For
Product Based Business Owners
Specifically For
specifically for...
So you've dreamt of running sell-out launches...
There aren't many "Cha-ings", but there's PLENTY of crickets.
You always end up winging it, because you have no idea what to do over each Phase.
Timeframes, Bonuses, Discounts, Email Marketing... all of that is cast into the 'too hard basket'.
You waste a tonne of time, not to mention money on stock and those paid ads you quickly created as a last-ditch effort
BUT INSTEAD, this happens:
LET ME INSIDE
So You've Dreamt Of Running Sell-Out Launches...
• There aren't many "Cha-ings", but there's PLENTY of crickets.
• You always end up winging it, because you have no idea what to do over each Phase.
• Timeframes, Bonuses, Discounts, Email Marketing... all of that is cast into the 'too hard basket'.
• You waste a tonne of time, not to mention money on stock and those paid ads you quickly created as a last-ditch effort
BUT INSTEAD, this happens:
let me inside
What's Included
Don't forget about your bonuses!
in our game changing self-paced course
MODULE 1
Business
Foundations
Website Audit
Instagram Audit (& building your audience)
Email Audit
Also covered:
What you can use a launch strategy for (spoiler alert, it's not just used for new products!)
Building the offer (let's get crystal clear on all things regarding discounts, bonuses, early access etc.)
Includes: Workbook with Business Foundation Checklists.
An explosive product launch is built on STRONG business foundations. Let's get this sorted NOW.
MODULE 2
The Prelaunch
Also covered:
Prelaunch Timeline: Emails & Feed Content.
Workbook with Prelaunch Checklists.
Once your offer is ready, it's time to enter the highly critical phase: The Prelaunch. This is when we prime our audience so that when it's launch time - conversions are maximised.
How long your Prelaunch should run for.
Exactly what content to post to your Feed & IG Stories over the Prelaunch.
Setting up your email tech.
Grow your waitlist with ideal customers.
Maximise visibility via smart collaborations.
MODULE 3
Executing
Your Launch
The best day to launch & recommended launch duration.
Exactly what content to post to your Feed & IG Stories.
How to maximise hype & FOMO.
Selling in the DMs.
The changes you need to make on your website over the launch.
How to kill it at email marketing!
Upselling with bundle deals.
Also included:
Prelaunch Timeline: Emails & Feed Content.
Workbook with Launch Checklists.
The moment you’ve been waiting for! This is where you’ll put theory into practice and flaunt your new (or existing) product, collection, or promotion.
MODULE 4
The
Post-Launch
You've made it to the end of your launch! But we're not done yet:
What content to post over the Post-Launch Phase.
Create a waitlist if it was a limited edition or limited stock launch.
Retargeting via email (let's maximise those conversions).
Dissecting what worked, how greatly it worked, and what didn’t so that you can make tweaks to your next launch.
I'm ready for this!
It's Bonus Time...
I'M READY FOR THIS
The Launch Vault
This is full to the brim with done-for-you goodness so that you can execute your launch effectively without spending every waking hour on your business!
$197
value
Reel Prompts, Covers & Audio
Done for you Caption Templates & Content Prompts
Canva Templates for Instagram
Collaboration Agreement & DM Scripts
Email swipe files, subject lines, workflows & templates
How to Run a Sale or Promotion
Ever wondered how to effectively run a sale or promotion? It's similar to a launch strategy, but there are some key differences.
Learn the dos & donts.
Timeframes.
What content to post to your Feed & IG Stories.
The emails you need to send, and when.
How often you should run a sale or promotion.
$97
value
How to Create a Waitlist with Klaviyo
Building a waitlist is key for your launches & we have a step-by-step tutorial for the tech so you never have to stress about what to do!
$197
value
Pricing & Profits Calculator
No matter how many products you sell, the only way you’re actually going to make money is if you have the right margins. Plug & play your figures into this calculator to ensure you’ve priced your products correctly. Put an end to the guesswork!
$57
value
Screenshare tutorial so you can see every step
Follow along with the tutorial
What's Included
MODULE 1
IN OUR GAME CHANGING SELF-PACED COURSE
Business Foundations
An explosive product launch is built on STRONG business foundations. Let's get this sorted NOW.
• Website Audit
• Instagram Audit (& building your audience)
• Email Audit
Also covered:
- What you can use a launch strategy for (spoiler alert, it's not just used for new products!)
- Building the offer (let's get crystal clear on all things regarding discounts, bonuses, early access etc.)
- Includes: Workbook with Business Foundation Checklists.
MODULE 2
The
Prelaunch
Once your offer is ready, it's time to enter the highly critical phase: The Prelaunch. This is when we prime our audience so that when it's launch time - conversions are maximised.
• How long your Prelaunch should run for.
• Exactly what content to post to your Feed & IG Stories over the Prelaunch.
• Setting up your email tech.
• Grow your waitlist with ideal customers.
• Maximise visibility via smart collaborations.
Also included:
- Prelaunch Timeline: Emails & Feed Content.
- Workbook with Prelaunch Checklists.
MODULE 3
Executing
Your Launch
The moment you’ve been waiting for! This is where you’ll put theory into practice and flaunt your new (or existing) product, collection, or promotion.
• The best day to launch & recommended launch duration.
• Exactly what content to post to your Feed & IG Stories.
• How to maximise hype & FOMO.
• Selling in the DMs.
• The changes you need to make on your website over the launch.
• How to kill it at email marketing!
• Upselling with bundle deals.
Also included:
- Prelaunch Timeline: Emails & Feed Content.
- Workbook with Launch Checklists.
Executing
Your Launch
The moment you’ve been waiting for! This is where you’ll put theory into practice and flaunt your new (or existing) product, collection, or promotion.
• The best day to launch & recommended launch duration.
• Exactly what content to post to your Feed & IG Stories.
• How to maximise hype & FOMO.
• Selling in the DMs.
• The changes you need to make on your website over the launch.
• How to kill it at email marketing!
• Upselling with bundle deals.
Also included:
- Prelaunch Timeline: Emails & Feed Content.
- Workbook with Launch Checklists.
MODULE 4
The
Post-Launch
You've made it to the end of your launch! But we're not done yet:
• What content to post over the Post-Launch Phase.
• Create a waitlist if it was a limited edition or limited stock launch.
• Retargeting via email (let's maximise those conversions).
• Dissecting what worked, how greatly it worked, and what didn’t so that you can make tweaks to your next launch.
don't forget about your bonus!
It's Bonus Time...
Ever wondered how to effectively run a sale or promotion? It's similar to a launch strategy, but there are some key differences.
• Learn the dos & donts.
• Timeframes.
• What content to post to your Feed & IG Stories.
• The emails you need to send, and when.
• How often you should run a sale or promotion.
how to run a sale or promotion
Value = $97
i'm ready to join
This is full to the brim with done-for-you goodness so that you can execute your launch effectively without spending every waking hour on your business!
• Reel Prompts, Covers & Audio
• Done for you Caption Templates & Content Prompts
• Canva Templates for Instagram
• Collaboration Agreement & DM Scripts
• Email swipe files, subject lines, workflows & templates
THE LAUNCH VAULT
Value = $197
Building a waitlist is key for your launches & we have a step-by-step tutorial for the tech so you never have to stress about what to do!
• Screenshare tutorial so you can see every step
• Follow along with the tutorial
How to Create a Waitlist with Klaviyo
Value = $197
No matter how many products you sell, the only way you’re actually going to make money is if you have the right margins. Plug & play your figures into this calculator to ensure you’ve priced your products correctly. Put an end to the guesswork!
Pricing & Profits Calculator
Value = $57
Are You Ready for Your Products to
Fly Out The Door?
Product Launch Blueprint ($4597 value)
Access to all updates ($397 value)
4x Workbooks ($297 value)
Prelaunch & Launch Timelines ($227 value)
How to Run a Sale or Promotion ($97 value)
Our exact strategy to 5 figure launches without Ads (priceless)
get the course
product launch blueprint
$95 USD
6 monthly payments of
$497 USD
one time payment of
$570 USD
join now
join now
✅ When you Pay-in-Full you also get these BONUSES:
🚀 "How to Run a Preorder" video training
🚀 2x DM Automation templates for your Prelaunch & Launch
PRODUCT LAUNCH BLUEPRINT
$95 USD
6 monthly payments of
$497 USD
ONE TIME PAYMENT OF
Product Launch Blueprint Course ($4597 value)
Access to all updates ($397 value)
4x Workbooks ($297 value)
Prelaunch & Launch Timelines ($227 value)
How to Run a Sale or Promotion ($97 value)
Our exact strategy to 5 figure launches without Ads (priceless)
$570 USD
Fly Out The Door?
Are You Ready for Your Products to
join now
join now
✅ When you Pay-in-Full you also get these BONUSES:
🚀 "How to Run a Preorder" video training
🚀 2x DM Automation templates for your Prelaunch & Launch
A peek into the DMs from our students...
A peek into the DMs from our students...
i want this success!
BRING ON THESE RESULTS
BEFORE
AFTER
Consistent five figure launches, three times a year.
Five figure months, through wholesale and her online store
Sold over 300 pairs of earrings in her most recent launch.
Is able to work full time in her business.
Chantelle, Willow Collective
TESTIMONIAL
Winging launches. Had no idea about timeframes and what to post.
Putting lots of effort into launches, and getting nothing in return.
AFTER
The highest amount of sales she's EVER had over a launch.
Sold out of many products.
Made back her money back in her first launch after getting the course.
Tash, Pup & Running
TESTIMONIAL
What our students are saying
Hey, I'm Kate
Not a mere hobby.
Not a forever side hustle.
Not less than a 9-5 day job.
From starting my own eCommerce store 5 years ago whilst working multiple jobs, growing humans, and running a household...
....to single-handedly and ORGANICALLY creating, launching, and scaling multiple 6-figure businesses today (baby teethers & dog treat pouches).
It became clear to me that many women (like YOU) deserve the same. Product Launch Blueprint was born out of this foundation.
Now all that’s left is for you to take action.
I'll be the first to say: your business is science...
Meet some of my Launch Results
Sold 1200 pieces in 3 days
Over $20,000 in 48hrs
Made $23,000 in 72 hrs
Logan & Alice Teethers
The Trainers Pouch
The Pocket Pouch
YES PLEASE
The Power of Our Launch Strategies
• Winging launches. Had no idea about timeframes and what to post.
• Putting lots of effort into launches, and getting nothing in return
Chantelle, Willow Collective
• Consistent five figure launches, three times a year.
• Five figure months, through wholesale and her online store
• Sold over 300 pairs of earrings in her most recent launch.
• Is able to work full time in her business.
BEFORE
after
bring on these results
• The highest amount of sales she's EVER had over a launch.
• Sold out of many products.
• Made back her money back in her first launch after getting the course.
Tash, Pup & Running
AFTER
I'll be the first to say: your business is science...
Hey, I'm Kate
• Not a mere hobby.
• Not a forever side hustle.
• Not less than a 9-5 day job.
From starting my own eCommerce store 5 years ago whilst working multiple jobs, growing humans, and running a household...
....to single-handedly and ORGANICALLY creating, launching, and scaling multiple 6-figure businesses today (baby teethers & dog treat pouches).
It became clear to me that many women (like YOU) deserve the same. Product Launch Blueprint was born out of this foundation.
Now all that’s left is for you to take action.
Meet some of my Launch Results
Sold 1200 pieces in 3 days
LOGAN & ALICE TEETHERS
Over $20,000 in 48hrs
THE TRAINERS POUCH
Made $23,000 in 72 hrs
THE POCKET POUCH
YES PLEASE
Hey, I'm Sarah
Seriously! I hope my story makes you realise that you absolutely CAN scale your product based business to be your full time gig:
After graduating from business school, I launched my first business (personalised jewellery dishes), which I scaled to be my full time income. I even had to hire help at times.
Fast forward and I now help others do the same. I've served hundreds of clients & students, many of which have left their full time jobs because their product based businesses have blown up.
While juggling my coaching business, I decided to launch a limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers at the time. I implemented exactly what I teach in Product Launch Blueprint.
Get your hands on the Framework.
QUIT THINKING YOUR BUSINESS CAN'T TAKE OFF!
Walking the talk
Hey, I'm Sarah
Seriously! I hope my story makes you realise that you absolutely CAN scale your product based business to be your full time gig:
After graduating from business school, I launched my first business (personalised jewellery dishes), which I scaled to be my full time income. I even had to hire help at times.
Fast forward and I now help others do the same. I've served hundreds of clients & students, many of which have left their full time jobs because their product based businesses have blown up.
While juggling my coaching business, I decided to launch a limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers at the time. I implemented exactly what I teach in Product Launch Blueprint.
Get your hands on the Framework.
quit thinking your business can't take ofF!
Walking the talk
• Sales started to dwindle and wasn't getting traction.
• Followers weren't converting to customers.
What our students are saying
Chanel, Thirtieves Skincare
• Sold out launch within the first 16 hours.
• Made one months' worth of income in one week.
• Made 1.4k in her first launch after taking the course.
• More sales in between launches.
BEFORE
after
I'M READY FOR THESE RESULTS
Katherine, Kooky Boutique
"Before the course I didn’t have any clue what I was doing. I had no idea about a pre launch or time frames. I’d spent a year making little collections, posting 3 to 4 times over a couple of weeks to my feed and stories every other day, and that was it. I got a few sales but definitely thought there must be a better away!
BEFORE
after
"Having only got the course a week before my next collection was to be released, I implemented as many of the tools and strategies that I could. And what a change those small details made: $1000 in 2hours. And the collection after that having been able to implement the rest of the course, $1600 in 20mins!!
After that, myChristmas collection brought in $2000 in the first 10mins and ended up being my first 5 figure month! I have all I need to have consistent four figure launches, multi sales inbetween and an ever growing VIP email list! My little brand is growing and I’m ready for it!"
Let these numbers do the talking...
I'M READY FOR THESE RESULTS
Mahalo Eco Blinds
Blackout Blinds
Kandila
handpoured candles
By Liv
handmade earrings
Treat Treat
dog treats
Take a Peek Inside
It's Time For These Kinds of Numbers
MORE RESULTS USING OUR LAUNCH STRATEGIES...
• Launching was 'high stress'
• Didn't know what the outcomes would be
• Found it difficult to remember & create everything for her launches
What our students are saying
Liv, By Liv
• Has used the strategies for multiple launches and finds it so easy. She can rinse & repeat!
• Consistently has multiple 4-figure and 5-figure launches
BEFORE
after
• Her business had plateaued.
• Noticed that buying habits had changed.
Nat, Maks & Me Candles
• $1000 in 4 minutes (30th April 2023)
• Sold out in 2 hours (30th April 2023).
BEFORE
after
I'M READY FOR THESE RESULTS
What our students are saying
I'M READY FOR
THESE RESULTS
BEFORE
AFTER
Sold out launch within the first 16 hours.
Made one months' worth of income in one week.
Made 1.4k in her first launch after taking the course.
More sales in between launches.
Chanel, Thirtieves Skincare
TESTIMONIAL
Sales started to dwindle and wasn't getting traction.
Followers weren't converting to customers.
"Before the course I didn’t have any clue what I was doing. I had no idea about a pre launch or time frames. I’d spent a year making little collections, posting 3 to 4 times over a couple of weeks to my feed and stories every other day, and that was it. I got a few sales but definitely thought there must be a better way!"
Katherine, Kooky Boutique
TESTIMONIAL
BEFORE
AFTER
"Having only got the course a week before my next collection was to be released, I implemented as many of the tools and strategies that I could. And what a change those small details made: $1000 in 2hours. And the collection after that having been able to implement the rest of the course, $1600 in 20mins!!
After that my Christmas collection brought in $2000 in the first 10mins and ended up being my first 5 figure month! I have all I need to have consistent four figure launches, multi sales inbetween and an ever growing VIP email list! My little brand is growing and I’m ready for it!"
Let these numbers do the talking...
I'M READY FOR
THESE RESULTS
Mahalo Eco Blinds
Blackout Blinds
Kandila
handpoured candles
By Liv
handmade earrings
Treat Treat
dog treats
Maks & Me Candles
Handpoured candles
Thirtieves
skincare
It's time for these kinds of numbers
More results using our launch strategies...
What our students are saying
BEFORE
AFTER
Has used the strategies for multiple launches and finds it so easy. She can rinse & repeat!
Consistently has multiple 4-figure and 5-figure launches
Liv, By Liv
testimonial
I'M READY FOR
THESE RESULTS
Launching was 'high stress'
Didn't know what the outcomes would be
Found it difficult to remember & create everything for her launches
BEFORE
AFTER
$1000 in 4 minutes (30th April 2023)
Sold out in 2 hours (30th April 2023).
Nat, Maks and Me Candles
TESTIMONIAL
Her business had plateaued.
Noticed that buying habits had changed.
The A's to your Q's
Upon purchase you will be emailed login access to the course dashboard. This hosts all video lessons.
Product Launch Blueprint is a self-study course. Come hang out on Instagram!
Access to the curriculum.
4 modules, 1 bonus lesson, Workbooks & Timelines. You will have access to the course for as long as it exists. There are no plans for it to expire—if that changes, you’ll have 6 months’ notice beforehand.
Product Launch Blueprint is invented for product-based business owners who crave stress-free 5-figure launches for their products. If this is you, then get inside now.
Here are some products that have used our launch strategies so far:
- Baby Products
- Earrings
- Dog treats
- Baking goods
- Stamps
- Sensory play
- Men’s products
- Clothing
- Handmade goods
- Subscription boxes
- Educational
- Natural pet products
- Crystals
- Eco-products
- Skincare
- Makeup
- Jumpers
- Maternity products
- Kids dinnerware
- Gift boxes
- Headbands
- Baby feeding
- Journals
- [insert yours here] 😉
We want you to be satisfied with your purchase but we also want you to give your best effort to apply the methods in Product Launch Blueprint. While there is not a guarantee I do offer a 14 day refund for purchases. In order to qualify for a refund, you must submit proof that you gave the course an honest effort and it did not work for you.
In the event that you have not been able to get any results from the methods you implemented, contact hello@productlaunchbp.com within the first 14 days from the date you purchased Product Launch Blueprint and let us know if you would like a refund. You must include evidence with your refund request that all available modules have been completed and the methods taught within Product Launch Blueprint implemented. If you request a refund and do not include your coursework, you will not be granted a refund.
We will NOT provide refunds for purchases made more than 14 days following the date of purchase. After day 14, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.